Darren Callahan’s movie is an overt nod to giallo, a genre of Italian slasher films from the 70s and 80s, so I embraced that aesthetic as much as possible in the marketing materials.

The poster image appears to be painted by hand (similar to many other b-movie posters from the giallo era). However, the image actually started as a “stage” we built with 3D models. Everything was first composed in that 3D environment—from the wineglasses to the blood, and on down to the logo.

We used that 3D scene to stage a “photoshoot” to find our final frame. I then heavily reworked that hi-res export in Photoshop to recreate the final hand-crafted feel of a poster from the era.

Not a drop was spilled.