Closerlook is a pharmaceutical marketing agency with a long tradition of releasing a holiday video at the end of every year.

These holiday videos are produced in-house by Closerlook’s motion team and shot on a very low budget, and agency employees form the cast (and most of the crew). In spite of those limits, the videos themselves are often high-concept: They must demonstrate the agency’s knowledge of the pharma world, and they must still be entertaining enough for the general public.

One year, agency leadership handed us this assignment:
Explain the drug development process through the metaphor of a relationship. And make it funny.

It was a strange and highly specific brief, but we did our best to thread the needle. This was the result.

Please enjoy.