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Concept Comes First

Work by Dan Pedersen

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Limerence (Short Film)

An anxious, isolated film projectionist becomes obsessed with a stranger, and falls headfirst into a terrifying fantasy.

Phoebe lives an isolated life in an antique movie palace. When a mysterious woman enters her world, Phoebe is a bug on a pin, instantly caught in a spell. Her longing gives way to dreams, visions and feverous jealousy, culminating in a stunning confession of desire and need for connection.

For the latest updates, go to LimerenceFilm.com

AWARDS:

- Silver Remi Award (Worldfest Houston)
- Silver Award for Craft, Non-Broadcast – VFX (The Telly Awards)
- Vetruvian Award (Davinci Film Festival)

NOMINATIONS:

- Best Special Effects (Horrorhound Film Fest)
- Best First-Time Filmmaker (Horrorhound Film Fest)
- Best Actress – Angela Riccetti (NOLA Horror Film Fest)
- Best Cinematography (NOLA Horror Film Fest)
- Best Editing (NOLA Horror Film Fest)

Chrysalis (Marketing & Distribution)

When the creators of the microbudget zombie film Chrysalis finished post, they approached me for help with the next step, one that most indie filmmakers dread: Branding, marketing and distribution.

In partnership with their team, I executed a comprehensive, integrated campaign for the film. This “packaging” work included the logo, branding, movie posters, a website, social media, and even CRM email marketing. I even directed the creation of the film's title sequence and end credits, tying all aspects of their marketing and “packaging” together into a cohesive whole. 

Click here to download the 245-megapixel hero image we created for the campaign.

Huckpoten Entertainment (Branding)

A brand identity for an Irish film production company, based on the legend of the Will ‘O Wisp.

This logo was a bit different than other projects, because this logo wasn’t destined to live in some 4-color print ad. It wouldn’t be relegated to the corner of some website.

This logo was going to be seen on big, glorious movie screens, in ultra-high definition, and with more dynamic range and color nuance than most consumer screens are even capable of providing.

So we went big.

Click here to view the hi-res version (5K).

Style Frames

A range of style frames I’ve created to help pitch work in advertising, TV and film.

Movie Posters

Branding

Limerence (Short Film)

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Chrysalis (Marketing & Distribution)

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Huckpoten Entertainment (Branding)

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Style Frames

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Movie Posters

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Branding

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Questions about any of the work seen here?
Please get in touch!