A brand identity for an Irish film production company, based on the legend of the Will ‘O Wisp.

This logo was a bit different than other projects, because this logo wasn’t destined to live in some 4-color print ad. It wouldn’t be relegated to the corner of some website.

This logo was going to be seen on big, glorious movie screens, in ultra-high definition, and with more dynamic range and color nuance than most consumer screens are even capable of providing.

So we went big.

Click here to view the hi-res version (5K).