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Concept Comes First

Work by Dan Pedersen

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Chrysalis (Marketing & Distribution)

When the creators of the microbudget zombie film Chrysalis finished post, they approached me for help with the next step, one that most indie filmmakers dread: Branding, marketing and distribution.

In partnership with their team, I executed a comprehensive, integrated campaign for the film. This “packaging” work included the logo, branding, movie posters, a website, social media, and even CRM email marketing. I even directed the creation of the film's title sequence and end credits, tying all aspects of their marketing and “packaging” together into a cohesive whole. 

Click here to download the 245-megapixel hero image we created for the campaign.

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