CONCEPT COMES FIRST

TV Branding & Content

Fooditude TV


Fooditude, a healthy-eating kids show, had wrapped production but still had no branding. They also needed an opener, closer and title cards for the upcoming pilot.

Originally a "B" cameraman, I recognized the problem and offered a solution based on animated infographics and VO. I was then promoted to the position of Creative Director and oversaw the branding, writing, design, animation, scoring and soundtrack of these elements in time for the premiere.

:30 TV Commercials

Chicago Sky


The Chicago Sky, a WNBA team based in Chicago, needed TV spots for their 2010 season, but they didn't have the money to produce live-action commercials. They did, however, have a mountain of great photos.

This year, we decided to bring their "splatter paint" brand look to life with animation.

:30 TV Commercial

Bob Evans Restaurants


Bob Evans is a family restaurant with a brand focused on family, Midwestern values and a slower pace of life. This TV spot introduced their new food program called "Deep Dish Dinners."

:30 TV Commericial

Chicago Sky


The Chicago Sky, a WNBA team based in Chicago, needed TV spots for their 2009 season, but they didn't have the money to produce live-action commercials. They did, however, have a mountain of great photos.

To emphasize the high-energy fan experience, we used an icon often seen in the arena: The big foam finger.

Viral Video

Chicago Sky


Here's a "viral" idea that was too good to let money get in its way. We had no budget, but we had a client with a sense of humor and an ad agency full of gung-ho volunteers. Run and gun and lots of fun.

Agency Identity

CCP


CCP, an ad agency based in Chicago, needed a new visual identity that seemed young, optimistic and full of potential. Cheery greens and calm, warm grays were chosen, and a minimalist layout was used to put the message to the forefront.