The implicit objective of most agency holiday videos is to feature the company's creativity or originality—however many efforts to seem “creative” tend to fall short. The results can feel vain, tone deaf, abitrary or insecure—or worst of all, unfunny.
In 2014, we choose to turn the idea inside out. We used a metafictional approach in order to show self awareness and comment on the nature of self promotion. This was the result.