Closerlook is a pharmaceutical marketing agency with a long-standing tradition of releasing a holiday video at the end of every year.
These holiday videos are typically shot on a very low budget. They’re made in-house by Closerlook’s film and animation team, and the videos use the agency’s employees as actors (and much of the crew).
But the videos themselves are often very high-concept: They have to demonstrate the agency’s expert knowledge of the pharma world. But they also have to be entertaining enough to show to the general public.
One year, after a particularly convoluted development process, the agency’s leaders handed us this creative assignment:
”Explain the drug development process. But through the metaphor of someone trying to find a nice boyfriend.”
“Oh, and make it as funny as possible. But don’t offend anyone.”
Admittedly, it’s a strange and highly specific brief. But we did our best to thread that needle. LOVE IS DOUBLE BLIND was the result of that effort.