When the makers of the independent microbudget zombie film Chrysalis finished post, they had to start dealing with a very difficult question—how are we going to distribute this thing? After they brought me onboard to help market the film, we had a lot of conversations about the state of the marketplace, and we ultimately decide to take a risk and test the waters of self-distribution.
The resulting integrated marketing campaign included creating a new brand identity, hero image, poster, website, social media support and promotional emails. I even got the opportunity to direct the film's title sequence, an experience I'm very proud of and grateful for.
Role: Creative Director, Title Designer